The galvanizing power of in-flight food is undeniable, a lesson United Airlines learned again last week. Customers of the nation’s second-largest airline suffered silently as the carrier began charging for checked bags, raised fares, slashed frequent-flier benefits, and eliminated a slew of other practical amenities. But when United announced last month that it would stop serving free food in coach on some transatlantic flights, passengers pushed back and complained loudly and in large numbers. As a result, for the foreseeable future, the airline will continue to serve its lamentable in-flight coach fare as part of its basic international airfare.
In-Flight Food – Business Travel Column – Joe Brancatelli – Seat 2B – Portfolio.com.
